Saussure is perhaps considered the founder of Semiotics, sometimes called the study of signs, that deals with how language deals with social life and how it directs it. A single word in the English language is capable of changing peoples view on life in a single moment.
Apples are normally several different colors in nature, but when a child thinks of an apple, they see it as red and usually is the same shape as others, but is always red. As a child, you are taught words and how to connect them with images, these images though are just one view point. Then the word dog, there are several types of dogs but we may associate the word dog with a picture in our head that is completely different from what we see.
In other countries the word dog or cat or apple may be completely different, but the picture may be the same. Other words may not exist in that language but mean the same thing when associated with something else. Like the Internet. Other languages have no real way of taking such a word and fitting it into their language structure.
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